About the Seminar

To succeed in today’s marketplace, lawyers must take a proactive approach to lead generation. With calculated efforts to maximize your law firm’s Internet presence and visibility, even small practices can help you successfully compete with the largest firms.

Ken Matejka provides an overview of the digital landscape and practical information on what you can do to make your law practice more successful with a budget-conscious online marketing strategy.

Who should attend?

(1) Lawyers with a limited budget who'd like to keep as much marketing in-house as possible.

(2) Lawyers who have a marketing agency and want to have a better understanding about what their agency is doing.

(3) Lawyers unfamiliar with the digital legal marketing landscape seeking a better understanding of the who, what, where and why.

Topics:

- Knowing the online legal consumer

- How everything fits together in the shifting landscape of the online legal marketplace

- Where, why and how to get the most visibility for your law firm without breaking the bank.

- What has proven to be an less-than-optimal use of a limited marketing budget

- The importance of Google and online reviews
 

Mandatory MCLE Credit Hours
This program qualifies for 1.5 MCLE credit hours.

This seminar is Basic to Intermediate level.

This program qualifies for:

SC Supreme Commission on CLE Course # 910012ADO.