Product Details

About the Seminar
To succeed in today’s marketplace, lawyers must take a proactive approach to lead generation. With calculated efforts to maximize your law firm’s Internet presence and visibility, even small practices can help you successfully compete with the largest firms.

Ken Matejka provides an overview of the digital landscape and practical information on what you can do to make your law practice more successful with a budget-conscious online marketing strategy.

Who should attend?

(1) Lawyers with a limited budget who'd like to keep as much marketing in-house as possible.

(2) Lawyers who have a marketing agency and want to have a better understanding about what their agency is doing.

(3) Lawyers unfamiliar with the digital legal marketing landscape seeking a better understanding of the who, what, where and why.

Topics:

- Knowing the online legal consumer

- How everything fits together in the shifting landscape of the online legal marketplace

- Where, why and how to get the most visibility for your law firm without breaking the bank.

- What has proven to be an less-than-optimal use of a limited marketing budget

- The importance of Google and online reviews 

Speaker: Ken Matejka - Matejka Marketing, Inc.
Ken Matejka provides an overview of the digital landscape and practical information on what you can do to make your law practice more successful with a budget-conscious online marketing strategy.

Ken Matejka (J.D., LL.M in Taxation) has been a California attorney for 32 years and is a former-member of the American Bar Association’s Standing Committee on Lawyer Referral and Information Services. He is a Google-certified Search Advertising Professional and is the #1 best-selling author of "The Lawyer’s Ultimate Guide to Online Leads."

For 17 years, he worked at the Lawyer Referral and Information Service of the Bar Association of San Francisco and for many years there, as Operations Manager, he was chiefly responsible for advertising the LRIS, including actively managing its Google advertising.

As a CLE presenter, Ken has given seminars and webinars for about 20 bar associations in six states on the topics of website lead-generation for lawyers and related ethical issues.

Mandatory MCLE Credit Hours
This program qualifies for 1.5 MCLE credit hours.

This seminar is Basic to Intermediate level.

Note: When submitting your compliance reports to the SC Commission on CLE and Specialization, if you completed this in 2024, please use this course code: 241226ADO. 
 

 Note: When submitting your compliance reports to the SC Commission on CLE and Specialization, if you completed this in 2025, please use this course code: 

Tags Legal Marketing; Big Ticket