Event Information

This program is for SC Bar Solo and Small Firm Section Members Only!

Managing Your Online Presence for Lawyers
Whether you voluntarily participate in online client development or not, big internet companies are creating content about you and your firm. This trend has spread from niche "attorney search and ratings" websites to the master of the internet: Google. Eighty-eight percent of all internet searches in the U.S. are conducted using Google. Many lawyers are unaware that Google is creating ads with content about law firms gleaned from other sources. The ads may contain information that is incorrect, and even include ratings and reviews. These ads appear when anyone searches for your firm using Google. Lawyers know to consult the South Carolina Rules of Professional Conduct on advertising before adopting any online marketing products or tools. Our two experts in legal online marketing and SEO will provide an overview of the latest online trends, including Google Ads, so that you can make better informed decisions.

Legal Technology Trends for Client Development
The more things change, the more they stay the same. While the world has felt flipped upside-down, the pillars of the business of law remain unchanged: reputation and relationships. What continues to change is how we rely on technology to create, nurture, and solidify relationships and demonstrate our reputation for remarkable client service. Let's explore the technology trends driving transformation for the legal profession.

Speaker: Gyi Tsakalakis, AttorneySync https://www.attorneysync.com/ 
gt@attorneysync.com
Gyi founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He regularly writes and speaks about online legal marketing. He's always open to talking shop, but if you really want to get him fired-up ask him about Michigan football, coffee, or whiskey.

Understanding Google Search for Lawyers
In this session, you will learn:
The difference between paid & organic results on Google (paid vs free)
How Local Services Ads work and how they're different than Google Ads - this is important because these ads are the first thing people see for most lawyer searches and they just began appearing for lawyers in late 2020
Why you need to claim your Google My Business listing and the two main things that influence ranking
What features to utilize in Google My Business for an outstanding listing

Speaker: Joy Hawkins, Sterling Sky Inc.
joy@sterlingsky.ca
Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.

This seminar is a basic to intermediate level program.

This program qualifies for 1.0 MCLE credit hour. SC Supreme Commission on CLE Course #: 217606ADO